Terms of Service

Last updated: 1 June 2026

These terms (“Terms”) are a legal agreement between you and Koalr Ltd (“Koalr”, “we”, “us”, “our”) and govern your access to and use of the koalr.ai website and the Koalr application (together, the “Service”). By creating an account, running a scan, or otherwise using the Service, you agree to these Terms. If you are using the Service on behalf of an organisation, you confirm you have authority to bind that organisation, and “you” means that organisation.

How we handle personal data is described in our Privacy Policy, which forms part of these Terms.

1. Who we are

The Service is operated by Koalr Ltd, a company registered in England and Wales (company number [company number]), with a registered address at:

You can contact us about these Terms at legal@koalr.ai.

2. The Service

Koalr is an AI visibility platform. It analyses publicly available information about the websites and brands you choose, and queries third-party AI assistants and answer engines (such as ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, and Google AI Overviews) to measure and report on how your brand appears in AI search, along with recommendations to improve it.

The Service is a business-to-business product intended for use by organisations and professionals. It is not directed at consumers or at anyone under 16. We may add, change, or remove features over time.

3. Your account

• You must provide accurate account information and keep it up to date.
• You are responsible for keeping your login credentials secure and for all activity that happens under your account.
• Tell us promptly at legal@koalr.ai if you believe your account has been used without your authorisation.
• You may not share, sell, or transfer your account, and you may not let others use it except as permitted by your plan.

4. Plans, pricing, and payment

• Free tier. We may offer a free audit or free tier. It is provided as-is and we may change or withdraw it at any time.
• Paid subscriptions. Paid plans are billed in advance on a recurring basis (for example monthly or annually) according to the plan you select. Fees are stated exclusive of VAT and other taxes, which you are responsible for paying where applicable.
• Payment processing. Payments are handled by our third-party payment processor. By providing payment details you authorise us and our processor to charge your chosen payment method for the recurring fees. We do not store full card details.
• Automatic renewal. Subscriptions renew automatically at the end of each billing period at the then-current price for that plan, unless you cancel before the renewal date.
• Cancellation. You can cancel at any time, effective at the end of your current billing period. Your access continues until then.
• Refunds. Except where required by law, fees are non-refundable and we do not provide refunds or credits for partial billing periods or unused features.
• Price changes. We may change our prices. We will give you notice before a price change takes effect for your next renewal. Where we have offered founding-member or early-access pricing, that rate stays locked in for your subscription on the terms stated when you signed up, for as long as it remains continuously active.
• Late or failed payment. If a payment fails or is overdue, we may suspend or downgrade your access until it is resolved.

5. Acceptable use

You are responsible for the websites, brands, prompts, and other inputs you submit, and for ensuring your use of the Service complies with applicable law and does not infringe the rights of others. You agree not to:

• use the Service to access non-public systems, circumvent access controls or paywalls, or attempt to obtain data you are not authorised to access;
• break the law, infringe intellectual property or privacy rights, or help anyone else do so;
• probe, scan, overload, disrupt, or attempt to gain unauthorised access to the Service or its infrastructure;
• reverse engineer, copy, resell, or create a competing product from the Service, except to the extent this restriction is prohibited by law;
• use the Service to send spam, or to generate or distribute unlawful, harmful, or misleading content.

The Service analyses information that is already publicly available on the web. You are responsible for making sure you have any rights or permissions needed for the brands and websites you ask us to analyse.

6. Your content and data

You keep ownership of the data you submit and the brands and websites you configure (“Your Content”). You grant us a non-exclusive licence to host, process, and use Your Content as needed to operate and improve the Service and to provide your scans and reports. We do not sell your data, and we do not use it to train AI models. Our handling of personal data is governed by our Privacy Policy.

The reports, scores, and recommendations the Service generates for you are yours to use for your own business purposes.

7. Our intellectual property

The Service itself — including the software, scoring methods, models, designs, and the Koalr name and logo — belongs to Koalr or its licensors and is protected by intellectual property laws. Except for the rights expressly granted in these Terms, we reserve all rights. You may not use our trademarks without our prior written permission.

8. AI outputs and accuracy

The Service relies on third-party AI assistants and answer engines and on publicly available data. AI systems are probabilistic: their outputs change over time, can be incomplete or inaccurate, and may differ between runs. Scores, results, and recommendations are provided for informational purposes only, are not guaranteed to be accurate or complete, and do not constitute legal, financial, marketing, or other professional advice. You are responsible for any decisions you make based on them.

9. Third-party services

The Service interoperates with third-party services, including AI engines, search and data providers, authentication, and payment processing. We are not responsible for those services, their availability, or their content, and your use of them may be subject to their own terms.

10. Availability and changes

We work to keep the Service available and reliable, but we provide it on an “as available” basis and do not guarantee uninterrupted or error-free operation. We may modify, suspend, or discontinue all or part of the Service, and may carry out maintenance, from time to time.

11. Suspension and termination

You may stop using the Service and close your account at any time. We may suspend or terminate your access if you breach these Terms, fail to pay, or use the Service in a way that risks harm to us, other users, or third parties. On termination, your right to use the Service ends; sections that by their nature should survive (including payment, intellectual property, disclaimers, and liability) continue to apply. We handle your data after termination as described in the Privacy Policy.

12. Disclaimers

To the fullest extent permitted by law, the Service is provided “as is” and “as available”, and we disclaim all warranties, whether express or implied, including implied warranties of satisfactory quality, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will meet your requirements, or that results obtained from it will be accurate or reliable.

13. Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law — including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

Subject to that, we are not liable for any indirect, incidental, special, or consequential loss, or for any loss of profits, revenue, business, goodwill, or data, arising out of or in connection with the Service. Our total aggregate liability arising out of or in connection with these Terms and the Service in any 12-month period is limited to the greater of (a) the total fees you paid us for the Service in the 12 months before the event giving rise to the claim, or (b) £100.

14. Indemnity

You agree to indemnify us against reasonable losses, damages, and costs (including reasonable legal fees) arising from your misuse of the Service, your breach of these Terms, or your infringement of any law or third-party right in connection with the inputs you submit.

15. Changes to these Terms

We may update these Terms as the Service evolves. If we make material changes, we will update the “last updated” date and, where appropriate, notify you. Your continued use of the Service after changes take effect means you accept the updated Terms.

16. Governing law and disputes

These Terms, and any dispute arising out of or in connection with them, are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

17. Contact

Questions about these Terms: legal@koalr.ai.