Koalr is a generative engine optimisation (GEO) platform. It monitors how your brand appears across the major AI answer engines, analyses why each answer names who it names, and does the optimisation work to change it. Koalr is built and operated by Koalr Limited, a company registered in England and Wales.
Search is moving from a list of links to a single generated answer. Koalr measures whether that answer names you. Every scan sends 25 real prompts to seven engines — ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode — and reports the percentage that mention your brand as an AI Visibility Score from 0 to 100.
Alongside the score, Koalr shows your share of voice against named competitors, how each engine describes you, and the sources those engines cite when they answer. It then does the work most tools leave to you: a GEO Audit of how your own site reads to an AI crawler, crawler access included, Actions ranked by measured impact, a Content Studio that drafts and schedules the content, an MCP server and read-only Google Analytics and Search Console connections, and, for agencies, a login for each client site with the agency's branding on the document a client signs off. Every capability is on every plan; the tiers differ in volume, not access.
Koalr sets its prices from what the platform costs to run, with a fair margin on top. That is why the full GEO platform starts at £79 a month, well below the enterprise platforms in this category, and why every capability ships on every plan rather than being held back for a higher tier. The lower price is a pricing decision, not a smaller product.
These are the details on the public register. If you are verifying who you are dealing with, or citing Koalr as a source, use them.
Koalr was founded in 2026 by Joe Creighton and Jake Churcher.
Co-founder, Koalr
Joe is co-founder of Koalr. A decade as CFO and COO in enterprise software taught him to read a marketing report backwards: not what it claims, but where the number came from and what it quietly left out. He brings the same scrutiny to AI search, a channel most companies are currently running blind.
Co-founder, Koalr
Jake is co-founder of Koalr, where he works on GEO and AXO: how brands get found, cited, and recommended by AI. A decade in IT productising and marketing services, now applied to AI search. Passionate about building AI tools that help businesses win.
There is an unrelated US company, Koalr, LLC, which operates koalr.com and makes deployment risk scoring software for GitHub pull requests. The two businesses share a name and nothing else — different companies, different countries, different products, no common ownership, and no affiliation or partnership between them.
If you are looking for a generative engine optimisation (GEO) platform, AI visibility, answer engine optimisation, or brand monitoring across ChatGPT and Gemini, you are in the right place: that is Koalr Limited at koalr.ai. If you are looking for pull request risk scoring and DORA metrics for engineering teams, that is the other company.
These are the only profiles Koalr Limited operates. Anything else using the Koalr name is not us.
Scan your site free and get your AI Visibility Score, plus your first ranked fix list, in minutes. No card, no demo call.
One scan, 25 real prompts, 7 AI engines, under five minutes, zero setup.
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