AI Visibility Tracker for the answers buyers actually read

An AI visibility tracker is a tool that runs a fixed set of buyer questions through AI assistants on a schedule and records whether your brand is named in the answer, how it is described, which competitors are recommended alongside you, and which pages the engine cited. It measures the answer a buyer reads, rather than the position of a link beneath it.

Enter your domain in the checker at the top of this page. Koalr reads your homepage, works out your category, writes five questions a buyer would actually ask, and puts them to a live answer engine. You get back whether you were named, whether your site was cited, and which brands were recommended instead. Three checks a day, no signup and no card.

Seven: ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode. All seven are included on every plan rather than metered as add-ons. Google AI Overviews and Google AI Mode are tracked as two separate engines, because they answer independently and often name different brands for the same question.

There is no universal number, because it depends entirely on how contested your category is. The figure worth watching is your own trend against the specific rivals named in your answers. A brand appearing in 40% of answers in a crowded category may be doing better than one appearing in 80% of a category nobody else competes in.

Usually because the pages an engine draws on for that question do not discuss you, not because the engine assessed you and ruled against you. In our data, 84% of citations point at pages the mentioned brand does not own. Ranking well on Google does not protect you: a page can be used as a source without your company being named in the answer.

No. Search Console reports clicks and impressions from the results page. It does not tell you whether an AI Overview appeared, which brands it named, how it described them, or which pages it cited, and clicks attributed to an AI Overview are not broken out. That gap is the reason a separate tracking tool exists.

A rank tracker answers where your URL sits for a keyword. An AI visibility tracker answers whether a generated response mentions your brand at all, in what terms, and on the strength of which sources. The two can disagree completely: you can hold position one and go unmentioned, and a competitor ranking on page three can be recommended outright.

The ones a buyer types while comparing options or defining requirements, in their own words, not broad category terms. Prompts like 'best tools for X for a mid-sized team' surface the vendor set an engine is willing to recommend. Koalr's starting set is editable, so you can put your real sales questions in it — 25 tracked prompts per site on Starter, rising to 50 on Business.

Weekly for the prompts tied to revenue, monthly for the wider category set. Daily checking mostly records noise, because answers vary by wording, location and session. What matters is a sustained change: a rival becoming newly recommended, sentiment turning negative, or a high-intent answer that stops naming you.

By changing the sources an engine reads, not only the pages you own. Since most citations sit on pages you do not control, the work is usually a mix of earning a place in the roundups and comparisons that already rank for your category, and making your own pages easy to extract a direct answer from. Koalr turns each gap into a specific brief.

The check on this page is free and needs no account. Paid plans start at £79 ($99, €89) a month for Starter, £199 ($255, €229) for Growth and £349 ($449, €399) for Business, each with a 7-day free trial and all seven engines included.