Koalr vs Otterly.ai
Every engine included, no add-ons
Otterly sells four engines in its base plans and charges separately for Gemini, Google AI Mode and Claude - on the Standard tier, full coverage runs $189 + $59 + $59 + $109 a month. Koalr includes all seven engines on every plan, and adds what Otterly does not offer: an in-app agent, a content studio and a scheduler.
Your AI Visibility Score in under 5 minutes. No card required.
What full coverage costs
Full seven-engine coverage: £79 a month on Koalr. On Otterly Standard, with three engine add-ons: $416 a month.
All 7 engines on Koalr
£79/mo, all included
Otterly Standard + 3 add-ons
$416/mo
Agent · studio · scheduler on Otterly
None
Side by side
Koalr and Otterly.ai, row by row.
Every Otterly.ai entry below was read off its own pricing page, documentation and changelog in August 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
| Criterion | Koalr | Otterly.ai |
|---|---|---|
| AI engines on every plan | Yes All 7 - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily Claude add-on). | Partial 4 in base plans: ChatGPT, AI Overviews, Perplexity, Copilot. Gemini, AI Mode and Claude are paid add-ons on every tier. |
| No fees to unlock engines | Yes None to unlock engines - all 7 are included, Claude too. Optional upgrades add depth: daily Claude, more prompts, more content. | No Gemini $59, AI Mode $59, Claude $109 on Standard - scales with tier. |
| Prompt tracking | Yes 25 real buyer prompts per site as standard, and no ceiling on how many you add. Counted per site, never a shared pool. | Yes 15 on the $29 plan; +100 prompts is $99/mo (Standard and Premium only). |
| Share of Voice & benchmarking | Yes Rivals scored on the same prompts; the AI Visibility Leaderboard shows who wins each one. | Yes Mention counts and average position vs named rivals. |
| Sentiment analysis | Yes Positive / neutral / limiting / wrong, per engine. | Yes Positive / neutral / negative per brand. |
| Sources & citations | Yes Which pages shaped each answer, per engine - including off-site sources you can influence. | Yes Cited domains and URLs per prompt and engine. |
| Own web crawler - GEO Audit & AXO | YesBeta Crawls your pages and the rival page beating you: schema, llms.txt, answer structure; agent readability scored 0-100 (AXO). | Partial URL audits check crawlability; no drafting loop against the page beating you. |
| AI crawler analytics | Yes AI Traffic: which AI bots read which pages, joined crawl-vs-cite. | Yes Agent analytics from the Standard tier. |
| In-app AI agent | Yes Kevin - streaming chat over your own data: metrics, prompts, citations, competitors, actions. Daily digest. | No No in-app assistant. |
| Content Studio | Yes Ranks what to write, drafts against a named prompt and the page beating you, tracks post-publish citations. | No Does not draft content. |
| Content scheduler | YesBeta Plan and schedule publishing from the Studio. | No No publishing or scheduling. |
| Prioritised recommendations | Yes Actions ranked by visibility impact, best value first. | Yes GEO recommendations, capped weekly on the entry plan. |
| GA4 & Search Console | Yes GA4 + Search Console OAuth, read-only. | Partial Looker Studio from the Standard tier. |
| MCP server & API | Yes MCP server at app.koalr.ai - 10 read-only tools. | Yes API and MCP from Standard, request-capped. |
| Alerts & digests | Yes Visibility-drop and competitor-overtake alerts; weekly digest. | Yes Mention notifications; threshold alerts via external workflows. |
| White-label & client logins | Yes Logo on reports, client logins per site, free pitch workspaces (agency). | Partial "No native white-label option" (their help centre); custom-logo PDF exports. |
| Team seats included | No seat fees. | Not seat-metered. |
| Pricing | £79 / $99 / €89 a month - all 7 engines, Kevin, the Content Studio and white-label reporting included. Annual -15%. | $29 buys a 4-engine, 15-prompt plan. Full coverage on Standard: $416/mo. |
| Agency pricing | £79 / $99 / €89 per client site, all-in. Minimum 3 sites; prompts pooled across the book; 15 competitors per site. | Partner programme rather than per-client pricing. |
| Free entry point | Yes Free scan - no card, visibility result in under 5 minutes. 7-day trial on paid plans. | Partial 7-day trial; free URL-checker tools. |
Scroll the table sideways to see both columns.
On every plan
What Koalr includes that Otterly.ai doesn't.
Each of these is standard on the £79 Starter, not held back for a larger plan or an enterprise contract.
No fees to unlock engines
The engine list is the same on every plan, so the answer to "are we visible in Claude?" never depends on which tier you bought. Optional upgrades add depth - daily Claude, more prompts, more content - never coverage.
Kevin, over your own data
An in-app agent that streams answers about your metrics, prompts, citations, competitors and actions, and sends a daily digest. Ask it what moved this week instead of assembling the answer from four dashboards.
A Content Studio that drafts
It ranks what to write, drafts against a named prompt and the page currently outranking you, and tracks citations after publish. Monitoring tells you that you are losing a prompt; this is the part that does something about it.
Planning and scheduling built inBeta
Plan the pipeline and schedule publishing from inside the Studio, so the work that came out of the visibility data goes live without moving to a second tool.
All seven engines, every plan
ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, refreshed daily on the £79 Starter and every plan above it. Claude runs weekly as standard, with a daily upgrade if you want it.
Its own crawler: GEO Audit and AXOBeta
Koalr crawls your pages and the rival page currently beating you, checking schema, llms.txt and answer structure, then scores how readable the page is to an agent from 0 to 100.
“I’ve already looked at this and gone: I’m switching. I would bin off the other two and just use this.”
Frequently asked questions
Still wondering? Run your free scan.
Koalr. It covers all seven AI engines - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode - on every plan from £79 a month with no engine add-on fees, and includes an in-app agent, a Content Studio and a content scheduler, which Otterly does not offer.
Free AI visibility scan
See where you stand before you switch.
See where you actually stand across all seven engines before you decide between Koalr and Otterly.ai. One domain, 25 real prompts, no card.
Your AI Visibility Score in under 5 minutes
No card required. 25 real prompts, all seven engines, zero setup.
- All seven engines on every plan, from £79 a month
- Kevin, the Content Studio and the scheduler included
- White-label reports and client logins as standard
- 7-day trial on paid plans, cancel monthly
Competitor pricing checked against the Otterly.ai pricing page, August 2026. Prices and plan contents change; check the vendor page before you decide.
