Every engine included, no add-ons
Otterly sells four engines in its base plans and charges separately for Gemini, Google AI Mode and Claude - on the Standard tier, full coverage runs $189 + $59 + $59 + $109 a month. Koalr includes all seven engines on every plan, and adds what Otterly does not offer: an in-app agent, a content studio and a scheduler.
Your AI Visibility Score in under 5 minutes. No card required.
- All 7 engines on Koalr
- £79 ($99, €89) a month, all included
- Otterly Standard + 3 add-ons
- $416/mo
- Agent · studio · scheduler on Otterly
- None
Otterly.ai leaves 37.5% of AI answers unwatched.
Every AI visibility tool tracks a subset of the answer engines. The nine engines below are sized by their share of AI answer reach, and the ones Otterly.ai does not track on its base plans are listed separately. Koalr tracks seven of the nine on every plan from £79 a month with no fees to unlock engines, which leaves it 3.7% short — DeepSeek and Grok. No tool here covers everything; the question is how much it misses.
96.3%
of AI answer reach covered, on all seven engines
Tracks
- Google AI Overviews · 38.0%
- ChatGPT · 16.7%
- Google AI Mode · 15.2%
- Gemini · 15.2%
- Microsoft Copilot · 6.4%
- Claude · 3.3%
- Perplexity · 1.5%
62.5%
of AI answer reach covered, on 4 of the nine engines
Tracks
- Google AI Overviews · 38.0%
- ChatGPT · 16.7%
- Microsoft Copilot · 6.4%
- Perplexity · 1.5%
Does not track
- Google AI Mode · 15.2%
- Gemini · 15.2%
- Claude · 3.3%
- DeepSeek · 2.0%
- Grok · 1.8%
Gemini, Google AI Mode and Claude are paid add-ons on every tier — on Standard, adding all three takes the bill to about $416 a month.
Each figure is that engine's own published monthly-user figure as a share of all nine combined. Nine, not seven: Grok and DeepSeek are in the denominator even though Koalr does not track them, which is why Koalr's own total stops at 96.3% rather than 100%. Audiences overlap — one person can use Google AI Overviews, Gemini and ChatGPT in the same month — so this is relative reach, not a count of unique people. Meta AI is excluded: at roughly 1.2bn monthly users but 40m daily, it is incidental exposure inside WhatsApp and Instagram with no citation surface a brand can be visible in. Figures verified 2 September 2026.
Koalr and Otterly.ai, row by row.
Every Otterly.ai entry below was read off its own pricing page, documentation and changelog in August 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
Scroll the table sideways to see both columns.
| Criterion |  Koalr |  Otterly.ai |
|---|---|---|
| AI engines on every plan | YesAll 7 - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily Claude add-on). | Partial4 in base plans: ChatGPT, AI Overviews, Perplexity, Copilot. Gemini, AI Mode and Claude are paid add-ons on every tier. |
| No fees to unlock engines | YesNone to unlock engines - all 7 are included, Claude too. Optional upgrades add depth: daily Claude, more prompts, more content. | NoGemini $59, AI Mode $59, Claude $109 on Standard - scales with tier. |
| Prompt tracking | Yes25 real buyer prompts on Starter, 40 per site on Growth, 50 per site on Business. Counted per site, never a shared pool. | Yes15 on the $29 plan; +100 prompts is $99/mo (Standard and Premium only). |
| Share of Voice & benchmarking | YesRivals scored on the same prompts; the AI Visibility Leaderboard shows who wins each one. | YesMention counts and average position vs named rivals. |
| Sentiment analysis | YesPositive, neutral or negative on every mention, per engine - plus the caveats and limitations mined from inside otherwise positive answers, clustered into named themes with the responses behind them. | YesPositive / neutral / negative per brand. |
| Sources & citations | YesWhich pages shaped each answer, per engine - including off-site sources you can influence. | YesCited domains and URLs per prompt and engine. |
| Own web crawler - GEO Audit | YesBetaCrawls your pages and the rival page beating you and scores each on the CRAFT checks; the audit's Agent Experience section shows which AI answer crawlers your robots.txt lets in and whether your homepage carries your business identity. | PartialURL audits check crawlability; no drafting loop against the page beating you. |
| AI crawler analytics | YesAI Traffic: which AI bots read which pages, joined crawl-vs-cite. | YesAgent analytics from the Standard tier. |
| In-app AI agent | YesKevin - streaming chat over your own data: metrics, prompts, citations, competitors, actions. Daily digest. | NoNo in-app assistant. |
| Content Studio | YesRanks what to write, drafts against a named prompt and the page beating you, tracks post-publish citations. | NoDoes not draft content. |
| Content scheduler | YesBetaPlan and schedule publishing from the Studio. | NoNo publishing or scheduling. |
| Prioritised recommendations | YesActions ranked by visibility impact, best value first. | YesGEO recommendations, capped weekly on the entry plan. |
| GA4 & Search Console | YesGA4 + Search Console OAuth, read-only. | PartialLooker Studio from the Standard tier. |
| MCP server & API | YesMCP server at app.koalr.ai - 10 read-only tools. | YesAPI and MCP from Standard, request-capped. |
| Alerts & digests | YesVisibility-drop and competitor-overtake alerts; weekly digest. | YesMention notifications; threshold alerts via external workflows. |
| White-label & client logins | YesLogo on reports, client logins per site, free pitch workspaces (agency). | Partial"No native white-label option" (their help centre); Looker Studio for branded reporting. |
| Team seats included | YesNo seat fees. | Not seat-metered. |
| Pricing | £79 ($99, €89) a month - all 7 engines, Kevin, the Content Studio and white-label reporting included. Annual -15%. | $29 buys a 4-engine, 15-prompt plan. Full coverage on Standard: $416/mo. |
| Agency pricing | £79 ($99, €89) per client site, all-in. Minimum 3 sites; prompts pooled across the book; 25 competitors per site. | PartialPartner programme rather than per-client pricing. |
| Free entry point | Yes7-day free trial on every paid plan, all seven engines included. A no-card visibility check first, if you want one. | Partial7-day trial; free URL-checker tools. |
What Koalr includes that Otterly.ai doesn't.
Each of these is standard on the £79 Starter, not held back for a larger plan or an enterprise contract.
No fees to unlock engines
The engine list is the same on every plan, so the answer to "are we visible in Claude?" never depends on which tier you bought. Optional upgrades add depth - daily Claude, more prompts, more content - never coverage.
Kevin, over your own data
An in-app agent that streams answers about your metrics, prompts, citations, competitors and actions, and sends a daily digest. Ask it what moved this week instead of assembling the answer from four dashboards.
A Content Studio that drafts
It ranks what to write, drafts against a named prompt and the page currently outranking you, and tracks citations after publish. Monitoring tells you that you are losing a prompt; this is the part that does something about it.
Planning and scheduling built in
Plan the pipeline and schedule publishing from inside the Studio, so the work that came out of the visibility data goes live without moving to a second tool.
All seven engines, every plan
ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, refreshed daily on the £79 Starter and every plan above it. Claude runs weekly as standard, with a daily upgrade if you want it.
Its own crawler: the GEO Audit
Koalr crawls your pages and the rival page currently beating you and scores each on the CRAFT checks: does it answer the exact question buyers ask, can AI read it cleanly, is it worth citing. The audit's Agent Experience section shows which AI answer crawlers your robots.txt lets in and whether your homepage carries your business identity.
“I’ve already looked at this and gone: I’m switching. I would bin off the other two and just use this.”
Dom Monkhouse
Founder, Monkhouse & Company
ChaseKoalr. It covers all seven AI engines - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode - on every plan from £79 ($99, €89) a month with no engine add-on fees, and includes an in-app agent, a Content Studio and a content scheduler, which Otterly does not offer.
Add-on pricing is the usual trigger: Gemini, Google AI Mode and Claude cost extra on every Otterly tier ($59, $59 and $109 a month on Standard), taking full coverage to about $416 a month. Koalr includes all seven engines at £79 ($99, €89), with content drafting and scheduling built in.
Yes - get in touch and the Koalr team will handle the move with you. Tell us which tool you are on and what you track today, and we will recreate your prompt set and competitor tracking in Koalr. If you would rather look before you talk to anyone, every plan opens with a 7-day free trial.
Otterly’s Standard plan is $189 a month with four engines; Gemini, Google AI Mode and Claude are separate add-ons ($59, $59 and $109 on Standard), taking full coverage to about $416 a month. Koalr includes all seven engines at £79 ($99, €89) a month.
Otterly audits URLs and issues recommendations; it does not draft content. Koalr’s Content Studio ranks what to write, drafts against the page currently beating you, schedules publishing and tracks citations afterwards.
See where you stand before you switch.
See where you actually stand across all seven engines before you decide between Koalr and Otterly.ai. One domain, 25 real prompts, no card.
Your AI Visibility Score in under 5 minutes
All seven engines on every plan, from £79 a month
Kevin, the Content Studio and the scheduler included
White-label reports and client logins as standard
7-day trial on paid plans, cancel monthly
Competitor pricing checked against the Otterly.ai pricing page, August 2026. Prices and plan contents change; check the vendor page before you decide.