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Writing for the World of GEO

Notes on AI visibility: how answer engines pick who they name, and what it takes to get your brand cited before your rivals do.

Each AI Engine Rewards a Different Page Type
AI Visibility
10 min read

Each AI Engine Rewards a Different Page Type

Which page type earns citations from which AI engine. Koalr's full archetype-by-engine matrix, including Copilot's year-stamp bias and Perplexity's odd habit of citing weak pages nobody else touches.

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Each AI Engine Rewards a Different Page Type
AI Visibility
10 min readJake Churcher

Each AI Engine Rewards a Different Page Type

Which page type earns citations from which AI engine. Koalr's full archetype-by-engine matrix, including Copilot's year-stamp bias and Perplexity's odd habit of citing weak pages nobody else touches.

GEO Triage: What to Fix First
AI Visibility
11 min readJoe Creighton

GEO Triage: What to Fix First

A scoring method for prioritising GEO fixes: which citation gaps and weak pages to close first, ranked by buyer intent, competitor displacement, brand status and effort.

How to Evaluate an AI Visibility Tool
AI Visibility
9 min readJake Churcher

How to Evaluate an AI Visibility Tool

A buyer's checklist for AI visibility tools: real prompts vs sample lists, engine coverage across all seven, citation vs mention, and the multi-brand maths agencies miss.

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