$399 buys three engines there. $99 buys seven here
Profound’s $99 Starter tracks a single engine and its $399 Growth plan tracks three, billed yearly; the rest of the product sits behind an unpublished Enterprise quote. Koalr’s $99 Starter includes all seven engines, the in-app agent, the Content Studio and white-label reporting - self-serve, monthly, with a 7-day free trial before you commit.
Your AI Visibility Score in under 5 minutes. No card required.
- Koalr Starter
- $99 · all 7 engines
- Profound Starter
- $99 · 1 engine
- Profound Growth
- $399 · 3 engines, billed yearly
Profound leaves 83.3% of AI answers unwatched.
Every AI visibility tool tracks a subset of the answer engines. The nine engines below are sized by their share of AI answer reach, and the ones Profound does not track on Starter, $99 a month billed yearly are listed separately. Koalr tracks seven of the nine on every plan from £79 a month with no fees to unlock engines, which leaves it 3.7% short — DeepSeek and Grok. No tool here covers everything; the question is how much it misses.
96.3%
of AI answer reach covered, on all seven engines
Tracks
- Google AI Overviews · 38.0%
- ChatGPT · 16.7%
- Google AI Mode · 15.2%
- Gemini · 15.2%
- Microsoft Copilot · 6.4%
- Claude · 3.3%
- Perplexity · 1.5%
16.7%
of AI answer reach covered, on 1 of the nine engines
Tracks
- ChatGPT · 16.7%
Does not track
- Google AI Overviews · 38.0%
- Google AI Mode · 15.2%
- Gemini · 15.2%
- Microsoft Copilot · 6.4%
- Claude · 3.3%
- DeepSeek · 2.0%
- Grok · 1.8%
- Perplexity · 1.5%
Its $399 Growth plan tracks three engines, also billed yearly. Everything beyond that sits behind an unpublished Enterprise quote.
Each figure is that engine's own published monthly-user figure as a share of all nine combined. Nine, not seven: Grok and DeepSeek are in the denominator even though Koalr does not track them, which is why Koalr's own total stops at 96.3% rather than 100%. Audiences overlap — one person can use Google AI Overviews, Gemini and ChatGPT in the same month — so this is relative reach, not a count of unique people. Meta AI is excluded: at roughly 1.2bn monthly users but 40m daily, it is incidental exposure inside WhatsApp and Instagram with no citation surface a brand can be visible in. Figures verified 2 September 2026.
Koalr and Profound, row by row.
Every Profound entry below was read off its own pricing page, documentation and changelog in August 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
Scroll the table sideways to see both columns.
| Criterion |  Koalr |  Profound |
|---|---|---|
| AI engines on every plan | YesAll 7 - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily Claude add-on). | Partial1 engine on Starter, 3 on Growth; more only on Enterprise. |
| No fees to unlock engines | YesNone to unlock engines - all 7 are included, Claude too. Optional upgrades add depth: daily Claude, more prompts, more content. | NoFull coverage requires an Enterprise contract. |
| Prompt tracking | Yes25 real buyer prompts on Starter, 40 per site on Growth, 50 per site on Business. Counted per site, never a shared pool. | Yes50 (Starter) / 100 (Growth). |
| Share of Voice & benchmarking | YesRivals scored on the same prompts; the AI Visibility Leaderboard shows who wins each one. | YesShare of voice and visibility rank. |
| Sentiment analysis | YesPositive, neutral or negative on every mention, per engine - plus the caveats and limitations mined from inside otherwise positive answers, clustered into named themes with the responses behind them. | YesSentiment across engines. |
| Sources & citations | YesWhich pages shaped each answer, per engine - including off-site sources you can influence. | YesCitation-level URL and domain tracking. |
| Own web crawler - GEO Audit | YesBetaCrawls your pages and the rival page beating you and scores each on the CRAFT checks; the audit's Agent Experience section shows which AI answer crawlers your robots.txt lets in and whether your homepage carries your business identity. | YesCrawlability audits and page tracking. |
| AI crawler analytics | YesAI Traffic: which AI bots read which pages, joined crawl-vs-cite. | YesServer-side bot log tracking. |
| In-app AI agent | YesKevin - streaming chat over your own data: metrics, prompts, citations, competitors, actions. Daily digest. | YesIn-app assistant. |
| Content Studio | YesRanks what to write, drafts against a named prompt and the page beating you, tracks post-publish citations. | YesCredit-metered article and asset generation. |
| Content scheduler | YesBetaPlan and schedule publishing from the Studio. | YesAgent scheduling and CMS publishing. |
| Prioritised recommendations | YesActions ranked by visibility impact, best value first. | YesVia agent workflows. |
| GA4 & Search Console | YesGA4 + Search Console OAuth, read-only. | PartialLog and CDN integrations. |
| MCP server & API | YesMCP server at app.koalr.ai - 10 read-only tools. | PartialAPI Enterprise-only. |
| Alerts & digests | YesVisibility-drop and competitor-overtake alerts; weekly digest. | PartialScheduled insights on Enterprise. |
| White-label & client logins | YesLogo on reports, client logins per site, free pitch workspaces (agency). | Not listedWhite-label reporting not listed on published plans. |
| Team seats included | YesNo seat fees. | 1 seat (Starter) / 3 (Growth); more per contract. |
| Pricing | £79 ($99, €89) a month - all 7 engines, Kevin, the Content Studio and white-label reporting included. Annual -15%. | $99 (1 engine) / $399 (3 engines), both billed yearly. Enterprise unpublished. |
| Agency pricing | £79 ($99, €89) per client site, all-in. Minimum 3 sites; prompts pooled across the book; 25 competitors per site. | $399 per client workspace (its published agency pricing). |
| Free entry point | Yes7-day free trial on every paid plan, all seven engines included. A no-card visibility check first, if you want one. | PartialTrial on the Growth tier only. |
What Koalr includes that Profound doesn't.
Each of these is standard on the £79 Starter, not held back for a larger plan or an enterprise contract.
No fees to unlock engines
The engine list is the same on every plan, so the answer to "are we visible in Claude?" never depends on which tier you bought. Optional upgrades add depth - daily Claude, more prompts, more content - never coverage.
White-label reports and client logins
Your logo on the reports, a login per client site, and free pitch workspaces for prospects. Part of the platform rather than a reporting add-on charged per document.
All seven engines, every plan
ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, refreshed daily on the £79 Starter and every plan above it. Claude runs weekly as standard, with a daily upgrade if you want it.
GA4 and Search Console, read-only
Connect both through Google OAuth to sit AI visibility next to the search and traffic data you already report on. Read-only, on every plan.
An MCP server on every plan
Ten read-only tools at app.koalr.ai, so your own assistant can query your visibility data directly. No enterprise contract, no API tier to reach first.
Alerts and a weekly digest
Visibility drops and competitor overtakes reach you when they happen, and a weekly digest sums up what changed. Nobody has to remember to open the dashboard.
“You’ve done an absolutely stonking job. It exceeded my expectations.”
Dom Monkhouse
Founder, Monkhouse & Company
ChaseKoalr - for teams that want full engine coverage without an enterprise contract. All seven AI engines, the in-app agent, the Content Studio and white-label reporting are on every plan from £79 ($99, €89) a month, each opening with a 7-day free trial.
Coverage per pound: Profound’s $99 Starter tracks one engine and its $399 Growth plan tracks three, both billed yearly, with the rest behind an unpublished Enterprise quote. Koalr’s $99 plan tracks all seven engines daily, self-serve.
Yes - get in touch and the Koalr team will handle the move with you. Tell us which tool you are on and what you track today, and we will recreate your prompt set and competitor tracking in Koalr. If you would rather look before you talk to anyone, every plan opens with a 7-day free trial.
One - ChatGPT. Koalr’s $99 plan tracks all seven, six of them daily and Claude weekly.
Its published agency pricing is $399 per month per client workspace. Koalr agency plans are £79 ($99, €89) per client site all-in, including white-label reports and client logins.
See where you stand before you switch.
See where you actually stand across all seven engines before you decide between Koalr and Profound. One domain, 25 real prompts, no card.
Your AI Visibility Score in under 5 minutes
All seven engines on every plan, from £79 a month
Kevin, the Content Studio and the scheduler included
White-label reports and client logins as standard
7-day trial on paid plans, cancel monthly
Competitor pricing checked against the Profound pricing page, August 2026. Prices and plan contents change; check the vendor page before you decide.