Koalr vs Profound
$399 buys three engines there. $99 buys seven here
Profound’s $99 Starter tracks a single engine and its $399 Growth plan tracks three, billed yearly; the rest of the product sits behind an unpublished Enterprise quote. Koalr’s $99 Starter includes all seven engines, the in-app agent, the Content Studio and white-label reporting - self-serve, monthly, with a free scan before you pay anything.
Your AI Visibility Score in under 5 minutes. No card required.
What full coverage costs
All 7 engines: $99 a month on Koalr. On Profound: 1 engine at $99, 3 at $399 - full coverage needs an Enterprise quote.
Koalr Starter
$99 · all 7 engines
Profound Starter
$99 · 1 engine
Profound Growth
$399 · 3 engines, billed yearly
Side by side
Koalr and Profound, row by row.
Every Profound entry below was read off its own pricing page, documentation and changelog in August 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
| Criterion | Koalr | Profound |
|---|---|---|
| AI engines on every plan | Yes All 7 - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily Claude add-on). | Partial 1 engine on Starter, 3 on Growth; more only on Enterprise. |
| No fees to unlock engines | Yes None to unlock engines - all 7 are included, Claude too. Optional upgrades add depth: daily Claude, more prompts, more content. | No Full coverage requires an Enterprise contract. |
| Prompt tracking | Yes 25 real buyer prompts per site as standard, and no ceiling on how many you add. Counted per site, never a shared pool. | Yes 50 (Starter) / 100 (Growth). |
| Share of Voice & benchmarking | Yes Rivals scored on the same prompts; the AI Visibility Leaderboard shows who wins each one. | Yes Share of voice and visibility rank. |
| Sentiment analysis | Yes Positive / neutral / limiting / wrong, per engine. | Yes Sentiment across engines. |
| Sources & citations | Yes Which pages shaped each answer, per engine - including off-site sources you can influence. | Yes Citation-level URL and domain tracking. |
| Own web crawler - GEO Audit & AXO | YesBeta Crawls your pages and the rival page beating you: schema, llms.txt, answer structure; agent readability scored 0-100 (AXO). | Yes Crawlability audits and page tracking. |
| AI crawler analytics | Yes AI Traffic: which AI bots read which pages, joined crawl-vs-cite. | Yes Server-side bot log tracking. |
| In-app AI agent | Yes Kevin - streaming chat over your own data: metrics, prompts, citations, competitors, actions. Daily digest. | Yes In-app assistant. |
| Content Studio | Yes Ranks what to write, drafts against a named prompt and the page beating you, tracks post-publish citations. | Yes Credit-metered article and asset generation. |
| Content scheduler | YesBeta Plan and schedule publishing from the Studio. | Yes Agent scheduling and CMS publishing. |
| Prioritised recommendations | Yes Actions ranked by visibility impact, best value first. | Yes Via agent workflows. |
| GA4 & Search Console | Yes GA4 + Search Console OAuth, read-only. | Partial Log and CDN integrations. |
| MCP server & API | Yes MCP server at app.koalr.ai - 10 read-only tools. | Partial API Enterprise-only. |
| Alerts & digests | Yes Visibility-drop and competitor-overtake alerts; weekly digest. | Partial Scheduled insights on Enterprise. |
| White-label & client logins | Yes Logo on reports, client logins per site, free pitch workspaces (agency). | Not listed White-label reporting not listed on published plans. |
| Team seats included | No seat fees. | 1 seat (Starter) / 3 (Growth); more per contract. |
| Pricing | £79 / $99 / €89 a month - all 7 engines, Kevin, the Content Studio and white-label reporting included. Annual -15%. | $99 (1 engine) / $399 (3 engines), both billed yearly. Enterprise unpublished. |
| Agency pricing | £79 / $99 / €89 per client site, all-in. Minimum 3 sites; prompts pooled across the book; 15 competitors per site. | $399 per client workspace (its published agency pricing). |
| Free entry point | Yes Free scan - no card, visibility result in under 5 minutes. 7-day trial on paid plans. | Partial Trial on the Growth tier only. |
Scroll the table sideways to see both columns.
On every plan
What Koalr includes that Profound doesn't.
Each of these is standard on the £79 Starter, not held back for a larger plan or an enterprise contract.
No fees to unlock engines
The engine list is the same on every plan, so the answer to "are we visible in Claude?" never depends on which tier you bought. Optional upgrades add depth - daily Claude, more prompts, more content - never coverage.
White-label reports and client logins
Your logo on the reports, a login per client site, and free pitch workspaces for prospects. Part of the platform rather than a reporting add-on charged per document.
All seven engines, every plan
ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, refreshed daily on the £79 Starter and every plan above it. Claude runs weekly as standard, with a daily upgrade if you want it.
GA4 and Search Console, read-only
Connect both through Google OAuth to sit AI visibility next to the search and traffic data you already report on. Read-only, on every plan.
An MCP server on every plan
Ten read-only tools at app.koalr.ai, so your own assistant can query your visibility data directly. No enterprise contract, no API tier to reach first.
Alerts and a weekly digest
Visibility drops and competitor overtakes reach you when they happen, and a weekly digest sums up what changed. Nobody has to remember to open the dashboard.
“You’ve done an absolutely stonking job. It exceeded my expectations.”
Frequently asked questions
Still wondering? Run your free scan.
Koalr - for teams that want full engine coverage without an enterprise contract. All seven AI engines, the in-app agent, the Content Studio and white-label reporting are on every plan from £79/$99 a month, starting from a free scan with no card.
Free AI visibility scan
See where you stand before you switch.
See where you actually stand across all seven engines before you decide between Koalr and Profound. One domain, 25 real prompts, no card.
Your AI Visibility Score in under 5 minutes
No card required. 25 real prompts, all seven engines, zero setup.
- All seven engines on every plan, from £79 a month
- Kevin, the Content Studio and the scheduler included
- White-label reports and client logins as standard
- 7-day trial on paid plans, cancel monthly
Competitor pricing checked against the Profound pricing page, August 2026. Prices and plan contents change; check the vendor page before you decide.
