Everything Koalr does to make you visible in AI search follows the Koalr Framework: four ideas, one monthly loop. Click a ring to see what each one means, or scroll on and watch it run.
How Koalr works for you, every month.
Built on what seven AI engines actually say about you, refreshed every day (Claude weekly as standard).
Getting recommended by AI sounds like one big problem. It is four small ones, and each lives inside the one before it.
Every recommendation Koalr makes, and every piece of work it plans, comes from these four ideas. They are how we move you from what AI says about you today towards being the brand it recommends. Scroll on and watch each one come forward.
Listen, Investigate, Fix, Track: the loop Koalr runs for you every month. It is also how the app is laid out. Every screen sits under one of the four steps in the sidebar, so you always know where you are in the month.
Crawlability, Recognition, Answers, Format, Trust. Five questions the GEO Audit asks of every page, to find out whether AI can get in, knows who you are, and can quote what it finds.
Crawlable, Original Content, Refreshed Content, Earned. Every recommendation lands in one of these four lanes in the Action Centre, with the evidence for why it is there and how long it usually takes to pay off.
Answer first, Natural questions, Standalone sections, Well structured, Evidence, Recent and recognised. Six things a page needs before AI will quote it, checked on every Original and Refreshed Content draft in Content Studio.
Listen, Investigate, Fix, Track. The next four chapters take each step in turn; this is the shape of the whole month.
Every day, Koalr asks the AI engines the questions your buyers ask, from their country, and records who gets named and which pages get cited.
Listening never stops: the engines are asked every day, and the loop closes once a month.
Not keywords: the full questions people type into ChatGPT and the rest, asked the way a buyer in your country would ask them. Then we write down exactly what came back.
Three places to look: the prompts a rival wins, the sites AI trusts, and your own pages.The last one is CRAFT, five checks the GEO Audit runs on every page you own.
Every prompt where a rival is named and you are not, with the rival and the answer side by side.
The domains and pages the engines cite for your prompts, and which of them mention your rivals but not you.
Every finding becomes an action, and every action lands in one of four lanes in the Action Centre. The lanes spell CORE, and each tells you who usually does the work and how long the engines usually take to notice.
Your team ships it from the plan, or ours does it for you.See done for you
Original and Refreshed Content is only worth the effort if an engine can lift a line from it. ANSWER is the six things that make that possible, and Content Studio checks every draft against them. Watch a page get there.
Accounting software for a freelancer usually costs £10 to £30 a month. Most sole traders only need the entry tier.
Free accounting software is usually enough if you send fewer than five invoices a month and do not file VAT returns.
| Plan | Price a month | Adds |
|---|---|---|
| Starter | £10 | Invoicing |
| Plus | £20 | VAT returns |
| Pro | £30 | Payroll for five |
In a 2026 survey of 1,200 Acme Books customers, 64% said they saved more than two hours a month on bookkeeping.
Ready for AI to quote
Accounting software for a freelancer usually costs £10 to £30 a month. 64% of surveyed users saved over two hours a month.acmebooks.com
Every piece of work is logged with its date, so the next run can show what changed after it. Reports put the score, the movers and the work side by side, and the gaps that are left become next month's plan.
your content.
Strengthen your .
Own the .
Enjoy the .
Get the pages right, do the four kinds of work, write every page so AI can quote it, and the loop does the rest, month after month.
Same wheel, same plan, same account. The only difference is whose hours go into Fix.
Every step of the framework is a screen in the app, and Kevin is there to ask when you are stuck.
A named lead and a team of GEO specialists work the same framework in your Koalr account, every month.
Koalr is a generative engine optimisation (GEO) platform, and the Koalr Framework is how it works: four ideas nested like rings. LIFT (Listen, Investigate, Fix, Track) is the monthly loop. CRAFT is the five checks Koalr runs on your website. CORE is the four kinds of work that get you recommended. ANSWER is what every page needs before AI will quote it. In one line: CRAFT your content, strengthen your CORE, own the ANSWER, enjoy the LIFT.
Listen, Investigate, Fix, Track. Koalr listens by asking AI engines the questions your buyers ask, investigates why you are or are not named, plans the fixes, and tracks whether they worked before going round again. The four steps are also the four groups in the Koalr sidebar.
Crawlability (can AI get in), Recognition (does AI know who you are), Answers (do your pages answer what people ask), Format (can AI lift a clean passage) and Trust (is it worth citing). They are the five checks in the GEO Audit. Crawlability is checked across the whole site; the other four are checked page by page.
Crawlable work lets AI in and usually registers within days to two weeks of a re-crawl. Refreshed Content sharpens pages AI already reads and usually shows in two to six weeks. Original Content fills the pages you are missing and takes four to twelve weeks, depending on your site’s authority. Earned work gets you named on the sites AI trusts and takes six to twelve weeks, less predictably. That is why the work starts in that order.
Six things: the answer in the first line, headings worded the way people ask AI, sections that make sense lifted out on their own, lists and tables that are easy to pull out, real evidence with named sources, and a named author, place and date. Content Studio checks every Original and Refreshed Content draft against all six.
Seven: ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode. Six refresh daily; Claude refreshes weekly as standard, or daily with the Claude Daily add-on.
No, and be wary of anyone who does. Nobody controls what AI engines say. What the framework gives you is the record of where you stand, a plan of the work most likely to move it, and a measurement of whether it did, every month.
No. Run the framework yourself in Koalr, where Content Studio drafts the pages and the Action Centre orders the rest, or have Koalr’s done-for-you team work the same plan in your account every month.
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