Competitor Benchmarking finds the prompts where a rival wins. Actions ranks the changes most likely to improve your position.
- Competitor Benchmarking
- Actions
In-house teams
Turn lost AI recommendations into your next move
Find which competitors win, why engines cite them and the prioritised actions for closing the gap. Fix technical blockers with the GEO Audit, create content against proven openings, and track whether the work changes the answer across seven engines.
The AI answer engines Koalr monitors for your brand
“Every action I complete in Koalr seems to then have a positive impact on our visibility, which is great!”
Isabelle Kimberley
Marketing Lead, Labl.it
Your competitive action plan
One ranked plan to close the competitor gap.
Your team sees what to ship first, why it matters and which rival currently owns the answer.
See which pages the engines cite for the winning answer, then strengthen your presence on the sources that shape it.
- Sources & Citations
- Share of Voice
Use Prompt Explorer to find the unanswered buyer question. Content Studio drafts a page aimed at that opening, or points you at one of your existing pages that is closer to winning it than anything new would be.
- Prompt Explorer
- Content Studio
GEO Audit scores every page on the CRAFT checks and finds the buried answers that make it hard to quote. Its Agent Experience section shows whether AI crawlers can get in at all.
- GEO Audit
- Agent Experience
From plan to execution
Your next move, the work behind it and the proof.
Start with Actions, create the work, then use live prompts and competitor evidence to measure what changed. The full monitoring method is on the brand monitoring page.
| Capability | What your team does with it |
|---|---|
| Actions | Ranks the changes most likely to move your score, so the team knows what to ship first. |
| Content Studio | Ranks what to write next, drafts it against a named prompt and the page currently beating you, then tracks whether engines start citing it once you publish. |
| GEO Audit | Scores every page on the CRAFT checks and finds the buried answers that make it hard for an engine to quote. |
| Agent Experience | A section of the GEO Audit: which AI answer crawlers your robots.txt lets in, and whether your homepage names the business behind the site. |
| Competitor Benchmarking | Scores your rivals on the same prompts and shows where they win the recommendation instead of you. |
| Sources & Citations | Shows which pages shaped each answer, including the off-site sources your team can influence. |
| Prompt Explorer | Opens every tracked buyer prompt behind the plan, with every answer and named competitor. |
| Share of Voice | Measures how much of the answer space your brand holds against the competitors engines name. |
| AI Visibility Score | Records the 0 to 100 baseline and shows whether the work changed your position across engines. |
| Kevin | The in-app AI assistant. Ask it what changed since last month and why, in words rather than filters. |
Running this for clients rather than one brand? The multi-brand case, white-label reports included, is covered on the page for agencies.
Where your current stack stops
Give the team AI‑specific work to ship.
Rank trackers prioritise work for search results. Koalr adds the content, citation and technical actions that compete for the AI recommendation itself.
Traditional SEO tools
- Shows where an existing page ranks in a list of links.
- Leaves AI recommendations outside the report.
- Cannot identify the sources behind an AI answer.
- Gives the team no AI-specific work to prioritise.
Koalr action plan
- Ranks the next actions by their likely effect on your score.
- Points to the off-site sources carrying competitor claims.
- Finds technical blockers with the GEO Audit.
- Drafts content for a specific prompt and competitor gap.
Cost of waiting
Put a rough number on the revenue AI could redirect.
Enter your annual turnover and the share you currently attribute to Google and other search engines. We apply a fixed 20% AI-shift assumption.* We keep the model crude. Use it to size the planning conversation, and do not treat it as a forecast.
Your numbers
£
Use a rough top-line figure. More precision would imply more certainty than this model has.
Include your best estimate of revenue influenced by Google and other traditional search engines.
- Annual turnover
- £2,000,000
- Revenue attributed to search (30%)
- £600,000
- Fixed AI-shift assumption*
- 20%
Cost of inaction
Annual revenue exposed to the shift*
£120,000
£600,000 attributed to search, multiplied by our fixed 20% planning assumption.
* We use 20% as a deliberately crude planning assumption for the share of search-origin demand that could move to AI answer engines. It is not a market forecast or a prediction of revenue loss. Your market, buying journey and current AI presence will change the result. Currency conversion uses a fixed planning rate.
Illustrative ROI
12,558%
126.6x the annual Starter subscription
Yes, calling this ROI is cheeky.
Koalr cannot promise to recover £120,000. This estimate shows how quickly a rough change in search behaviour can dwarf a £79 monthly software line. Use it to size the issue, then use live prompts and Actions to decide what work the evidence supports.
Illustrative ROI = (estimated exposed revenue minus £948 annual Starter cost) ÷ £948. It excludes implementation costs and any revenue already earned through AI channels.
What one scan gives you
Your first action plan starts with live evidence.
Enter a domain. Koalr runs the prompts, finds the competitor gaps and ranks the work without a tag or data connection.
Run live, on all seven
The prompts are run live rather than simulated, and all seven engines are included on every plan rather than metered as add‑ons.
- ChatGPT
- Claude
- Gemini
- Perplexity
- Microsoft Copilot
- Google AI Overviews
- Google AI Mode
- 7
- engines informing one action plan
- 25
- live prompts revealing the gaps
- <5 min
- to the evidence behind your plan
- 0–100
- baseline for measuring the work
What it costs
Start acting before the next planning cycle.
Starter is £79 ($99, €89) a month, Growth is £199 ($255, €229) and Business is £349 ($449, €399). Every plan includes a 7-day free trial and all seven engines. Content briefs start at ten per month. Full detail is on the pricing page.
Per month, billed monthly
Starter
1 site · 25 tracked prompts
£79/mo
Growth
3 sites · 40 prompts per site
£199/mo
Business
6 sites · 50 prompts per site
£349/mo
- All 7 engines and a 7-day free trial on every plan. No card for the free scan.
Add your domain and run your tracked buyer prompts across seven AI engines: 25 on Starter, up to 50 per site on Business. Koalr ranks the content, citation and technical changes most likely to move your score. Your team works the Actions list, uses Content Studio for specific gaps, then measures whether the answers changed.
Yes. SEO tools prioritise work against rankings in a list of links. Koalr prioritises work against the answers buyers receive from AI engines: which competitor gets named, which source supports them and what your team should change next. Most teams run both.
Yes. See which rivals win each prompt, how much share of voice they hold and which sources support their position. Actions uses those gaps to prioritise your response, and Content Studio drafts against a specific opening or flags one of your own pages worth reworking to close it.
Seven: ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode. All seven are included on every plan rather than metered as add-ons.
Enter a domain and the free scan runs 25 real prompts live. The first score and the evidence behind your action plan take under five minutes, with no tag, data connection or onboarding call.
Actions ranks the work across crawler access, your own pages, new content and the sources that cite you. Sources & Citations identifies off-site pages worth influencing. GEO Audit scores every page on the CRAFT checks and finds the buried answers that make your own pages hard to quote. Content Studio turns the highest-priority content gaps into a ranked queue and drafts against them.
Starter is £79 ($99, €89) a month, Growth is £199 ($255, €229) and Business is £349 ($449, €399), with a sales-led Enterprise tier above those. Every plan includes a 7-day free trial and all seven engines.
It multiplies your annual turnover by the share you attribute to traditional search, then applies a fixed 20% AI-shift assumption. That assumption is a deliberately crude planning input, not a market forecast or a prediction of revenue loss. The illustrative ROI compares the resulting exposure with Starter at £79 ($99, €89) a month and excludes implementation costs.
Free AI visibility scan
Find out what AI says about you.
Scan your site free and get your AI Visibility Score, plus your first ranked fix list, in minutes. No card, no demo call.
One scan, 25 real prompts, 7 AI engines, under five minutes, zero setup.
ChatGPT
Share of Voiceyou vs. rivals
Gemini
0–100AI Visibility Score
Claude
Actionsyour next moves, ranked