Every client ranked
The client benchmark puts your whole book in one table, ranked by visibility rate, so the account slipping and the account climbing are the first two things you see on a Monday.
A pool that grows with every client you win
Otterly's Agency Partner status sits on top of a Standard or Premium subscription and pools 150 or 500 prompts across every client workspace - and Gemini, Google AI Mode and Claude stay paid add-ons for the account. On the Koalr flat card each client site brings its own 50 prompts into the book's pool and runs all seven engines with nothing to unlock.
Your AI Visibility Score in under 5 minutes. No card required.
Agency pricing: Core £79 ($99, €89), Portfolio £99 ($129, €115) per client site — see both rates.
- Koalr pool, per client added
- +50 prompts
- Otterly Agency Partner pool
- 150-500 across the book
- Engines needing add-ons on Otterly
- 3 - Gemini, AI Mode, Claude
Side by side
Koalr and Otterly.ai, row by row.
Every Otterly.ai entry below was read off its own agency pages in September 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
Scroll the table sideways to see both columns.
| Criterion |  Koalr |  Otterly.ai |
|---|---|---|
| Per-client price | £79 ($99, €89) per client site a month, all-in. Starts at 3 client sites, billed monthly, one invoice: live sites × £79. | Agency Partner status sits on top of a Standard ($189) or Premium ($489) subscription; engines beyond the base four are paid add-ons for the account. |
| AI engines for every client | YesAll 7 on every client site - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; Claude Daily add-on). | Partial4 engines in base plans; Gemini, AI Mode and Claude are paid add-ons - $59, $59 and $109 a month on Standard. |
| Full product on every client site | YesEvery site is the full product: Kevin, the Content Studio, the GEO Audit, Actions and email digests. Nothing is held back for a higher tier. | NoNo in-app assistant, no content drafting, no scheduling. |
| Prompts pooled across the book | YesEvery site adds 50 prompts to one book-wide pool. Give the client under pressure 120 and the quiet retainer 15, then reallocate any time. | PartialAgency Partners pool 150 prompts on Standard or 500 on Premium across every client workspace. |
| The whole book on one screen | YesPortfolio Intelligence, on the Portfolio rate (£99 ($129, €115) a site): every client on one screen, ranked by visibility rate and sorted into cohorts by visibility and momentum against the rest of your own book. Elected once for the book; every client site stays the full product. | Not listedIts agencies page lists "multi-client dashboards" without describing one; its agency monitoring page describes "Separate dashboards for each client with isolated reporting". A client ranking or cohort view is not listed. |
| One prompt set across every client | YesThe shared taxonomy, on the Portfolio rate: one prompt set built once, applied and locked on every client site, with a client-by-prompt grid showing which client wins each prompt. Edit it once and every site follows. | Not listedA shared prompt pool you allocate per workspace, and "you can also reuse the same prompts across reports" (its help centre); a prompt set applied and locked across workspaces is not listed. |
| White-label & client logins | YesYour logo on the reports and a client login on every site, as standard. | Partial"No native white-label option" (its help centre) - branded reporting runs through Looker Studio. |
| Pitch workspaces for prospects | YesFree pitch workspaces for the clients you haven't won yet. | YesPitch workspaces for prospect audits (Agency Partner). |
| Team seats | YesNo seat fees - your whole team, and the client too. | YesUnlimited team members from Standard. |
| Self-serve start | Yes7-day free trial on every plan; the flat card itself is a short application, answered within two working days. | PartialSubscribe to Standard or Premium first, then apply for Agency Partner status. |
On every plan
What Koalr includes that Otterly.ai doesn't.
Each of these is standard on the £79 flat card, on every client site, not held back for a larger plan or a partner tier.
The full product on every site
Every site is the full product: Kevin, the Content Studio, the GEO Audit, Actions and email digests. Nothing is held back for a higher tier.
All seven engines, every client
All 7 on every client site - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; Claude Daily add-on).
A pool that grows with the book
Every site adds 50 prompts to one book-wide pool. Give the client under pressure 120 and the quiet retainer 15, then reallocate any time.
White-label and client logins, standard
Your logo on the reports and a client login on every site, as standard.
Self-serve, from a free trial
7-day free trial on every plan; the flat card itself is a short application, answered within two working days.
On the Portfolio rate · £99 ($129, €115) a client site
Read the whole book as one, not one client at a time.
Portfolio is the rate we put agencies on. It adds two estate-level things to the card — Portfolio Intelligence and the shared taxonomy — elected once for the whole book. Nothing on a client site changes: every site is the full product on either rate, and the same 50 prompts a site go into the pool.
Cohorts, against your own book
Each client is placed by visibility and momentum against the rest of your book — scale, protect, accelerate or recover — so the retainer that needs a conversation is sorted before anyone opens a dashboard.
One prompt set, one grid
The shared taxonomy is built once, applied and locked on every client site, and edited in one place. The client-by-prompt grid then shows which client wins each prompt — clients are only comparable on prompts they share.
On Otterly.ai’s published agency pages: Otterly lists "multi-client dashboards" without describing one, and describes "Separate dashboards for each client with isolated reporting". A client ranking, a cohort view and a prompt set applied across workspaces are not listed on its published agency pages.
See the Portfolio rate
“As an agency proposition Koalr is really compelling. Selling a client a service that gets them ahead of their competitors is a very easy conversation to have.”
Connor Scanlan
Founder, Fullybooked
ChaseKoalr. Its agency flat card runs every client site on all seven engines - Claude included, no add-on fees - with white-label reports, a client login and 50 prompts per site pooled across the book, at £79 ($99, €89) a site a month.
The pool and the add-ons: Otterly Agency Partners share 150 prompts on Standard or 500 on Premium across every client workspace, and Gemini, Google AI Mode and Claude cost extra for the account. On Koalr every client site adds 50 prompts to the pool and runs all seven engines as standard.
Yes - get in touch and the Koalr team will move the book with you. Tell us which tool you run today and roughly how many clients you track, and we will recreate each client's prompt set and competitor tracking on the flat card. If you would rather look first, every plan opens with a 7-day free trial.
You subscribe to its Standard or Premium plan, then apply for Agency Partner status, which raises the prompt pool to 150 or 500, adds unlimited client workspaces, pitch workspaces and branded Looker Studio reporting, on one invoice. Koalr's flat card is the pricing itself: £79 ($99, €89) per client site, everything included.
Its help centre says it "does not currently offer a native white-label option"; branded reporting runs through its Looker Studio connector. Koalr puts your logo on the reports and a client login on every site as standard.
Its agencies page lists "multi-client dashboards" among its agency features without describing one, and its agency monitoring page describes "Separate dashboards for each client with isolated reporting"; its help centre says every workspace keeps its brands, prompts and reports "fully separate", with prompts drawn from a shared pool you allocate per workspace and can reuse across reports. A client ranking, a cohort view and a prompt set applied and locked across workspaces are not listed on its published agency pages. Koalr's Portfolio rate ranks every client by visibility rate, sorts the book into cohorts and applies one shared prompt taxonomy, locked, on every client site.
Free AI visibility scan
See where you stand before you switch.
Before you compare agency offers, see where a client actually stands against Otterly.ai. One domain, 25 real prompts, all seven engines, no card.
Your AI Visibility Score in under 5 minutes
Core from £79 / $99 / €89 per client site, all-in
All seven engines and white-label on every site
50 prompts per site, pooled across your book
Free pitch workspaces for prospects
Verification
Agency pricing checked against the Otterly.ai agency pages, September 2026. Prices and plan contents change; check the vendor page before you decide.