Koalr vs Otterly.ai · for agencies
A pool that grows with every client you win
Otterly's Agency Partner status sits on top of a Standard or Premium subscription and pools 150 or 500 prompts across every client workspace - and Gemini, Google AI Mode and Claude stay paid add-ons for the account. On the Koalr flat card each client site brings its own 50 prompts into the book's pool and runs all seven engines with nothing to unlock.
Agency pricing: £79 per client site, all-in — see the flat card.
What the flat card includes
All 7 engines on every Koalr client site with no add-ons to buy - and a prompt pool that grows by 50 with every client you add, instead of stretching one allowance thinner.
Koalr pool, per client added
+50 prompts
Otterly Agency Partner pool
150-500 across the book
Engines needing add-ons on Otterly
3 - Gemini, AI Mode, Claude
Side by side, for a client book
Koalr and Otterly.ai, agency to agency.
Every Otterly.ai entry below was read off its own published agency pages in September 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
| Criterion | Koalr flat card | Otterly.ai |
|---|---|---|
| Per-client price | £79 / $99 / €89 per client site a month, all-in. Starts at 3 client sites, billed monthly, one invoice: live sites × £79. | Agency Partner status sits on top of a Standard ($189) or Premium ($489) subscription; engines beyond the base four are paid add-ons for the account. |
| AI engines for every client | Yes All 7 on every client site - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily add-on). | Partial 4 engines in base plans; Gemini, AI Mode and Claude are paid add-ons - $59, $59 and $109 a month on Standard. |
| Full product on every client site | Yes Every site is the full product: Kevin, the Content Studio, GEO Audit, AXO, Actions and alerts. Nothing is held back for a higher tier. | No No in-app assistant, no content drafting, no scheduling. |
| Prompts pooled across the book | Yes Every site adds 50 prompts to one book-wide pool. Give the client under pressure 120 and the quiet retainer 15, then reallocate any time. | Partial Agency Partners pool 150 prompts on Standard or 500 on Premium across every client workspace. |
| White-label & client logins | Yes Your logo on the reports and a client login on every site, as standard. | Partial "No native white-label option" (its help centre) - branded reporting runs through Looker Studio. |
| Pitch workspaces for prospects | Yes Free pitch workspaces for the clients you haven't won yet. | Yes Pitch workspaces for prospect audits (Agency Partner). |
| Team seats | Yes No seat fees - your whole team, and the client too. | Yes Unlimited team members from Standard. |
| Self-serve start | Yes 7-day free trial on every plan; the flat card itself is a short application, answered within two working days. | Partial Subscribe to Standard or Premium first, then apply for Agency Partner status. |
Scroll the table sideways to see both columns.
On the flat card
What the Koalr card gives your agency that Otterly.ai doesn't.
Each of these is standard on every client site at £79 a month, not held back for a larger tier, an enterprise quote or a partner application.
The full product on every site
Every client site carries Kevin, the Content Studio, GEO Audit, AXO, Actions and alerts. The £79 is the whole product per client, not an entry point with the working features a tier above.
All seven engines, every client
ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode on every client site, refreshed daily. No add-ons to buy, no tier to reach, no meter that punishes coverage.
A pool that grows with the book
Every client site adds 50 prompts to one shared pool. Give the account under pressure 120 and the quiet retainer 15, then reallocate when the mix changes — adding a client adds capacity instead of spending it.
White-label and client logins, standard
Your logo on the reports and a login on every client site, at the flat rate. Not an enterprise unlock, not a connector workaround, not a reporting add-on charged per document.
Self-serve, from a free trial
Every plan opens with a 7-day free trial, and the flat card itself is a short application answered within two working days. The price is published, so the margin maths works before anyone books a call.
“As an agency proposition Koalr is really compelling. Selling a client a service that gets them ahead of their competitors is a very easy conversation to have.”
Frequently asked questions
Still wondering? Run your free scan.
Koalr. Its agency flat card runs every client site on all seven engines - Claude included, no add-on fees - with white-label reports, a client login and 50 prompts per site pooled across the book, at £79/$99/€89 a site a month.
Free AI visibility scan
See where you stand before you switch.
See where a client actually stands across all seven engines before you decide between Koalr and Otterly.ai. One domain, 25 real prompts, no card.
Your AI Visibility Score in under 5 minutes
No card required. 25 real prompts, all seven engines, zero setup.
- £79 / $99 / €89 per client site, all-in
- All seven engines and white-label on every site
- 50 prompts per site, pooled across your book
- Free pitch workspaces for prospects
Competitor pricing checked against the Otterly.ai pricing page, September 2026. Prices and plan contents change; check the vendor page before you decide.
