Koalr vs HubSpot AEO
Three engines is a glance, not a watch
HubSpot’s AEO product tracks ChatGPT, Gemini and Perplexity - and neither of Google’s AI surfaces, AI Overviews and AI Mode. It holds 25 prompts, offers no crawler analytics and no agency features, and acting on its recommendations happens in a separately-priced Marketing Hub. Koalr watches all seven engines daily, including both Google surfaces.
Your AI Visibility Score in under 5 minutes. No card required.
Google AI surfaces
Koalr ✓ · HubSpot ✗
Engines
7 vs 3
Agency features on HubSpot
None
Side by side
Koalr and HubSpot AEO, row by row.
Every HubSpot AEO entry below was read off its own pricing page, documentation and changelog in August 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
| Criterion | Koalr | HubSpot AEO |
|---|---|---|
| AI engines on every plan | Yes All 7 - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily Claude add-on). | Partial 3: ChatGPT, Gemini, Perplexity. No Google AI Overviews or AI Mode, no Claude, no Copilot. |
| No fees to unlock engines | Yes None to unlock engines - all 7 are included, Claude too. Optional upgrades add depth: daily Claude, more prompts, more content. | Partial Extra prompts purchasable; fuller recommendations need Marketing Hub Pro/Enterprise. |
| Prompt tracking | Yes 25 real buyer prompts per site as standard, and no ceiling on how many you add. Counted per site, never a shared pool. | Yes 25 included (2,500 answers/mo across its 3 engines); more purchasable. |
| Share of Voice & benchmarking | Yes Rivals scored on the same prompts; the AI Visibility Leaderboard shows who wins each one. | Yes Share of category mentions. |
| Sentiment analysis | Yes Positive / neutral / limiting / wrong, per engine. | Yes Descriptive sentiment scale. |
| Sources & citations | Yes Which pages shaped each answer, per engine - including off-site sources you can influence. | Yes Domains and pages by source category. |
| Own web crawler - GEO Audit & AXO | YesBeta Crawls your pages and the rival page beating you: schema, llms.txt, answer structure; agent readability scored 0-100 (AXO). | No Not part of the AEO product. |
| AI crawler analytics | Yes AI Traffic: which AI bots read which pages, joined crawl-vs-cite. | No Not part of the AEO product. |
| In-app AI agent | Yes Kevin - streaming chat over your own data: metrics, prompts, citations, competitors, actions. Daily digest. | Partial Platform assistant; AEO integration unclear. |
| Content Studio | Yes Ranks what to write, drafts against a named prompt and the page beating you, tracks post-publish citations. | No Creation lives in separately-priced Marketing Hub products. |
| Content scheduler | YesBeta Plan and schedule publishing from the Studio. | Partial Only via Marketing Hub, sold separately. |
| Prioritised recommendations | Yes Actions ranked by visibility impact, best value first. | Yes Plain-language recommendations; deeper ones need Marketing Hub Pro/Enterprise. |
| GA4 & Search Console | Yes GA4 + Search Console OAuth, read-only. | Partial Deep only inside the HubSpot ecosystem. |
| MCP server & API | Yes MCP server at app.koalr.ai - 10 read-only tools. | Not listed No publicly documented AEO API. |
| Alerts & digests | Yes Visibility-drop and competitor-overtake alerts; weekly digest. | Partial Basic dashboards. |
| White-label & client logins | Yes Logo on reports, client logins per site, free pitch workspaces (agency). | No No white-label or agency features; a separate instance per brand (its published FAQ). |
| Team seats included | No seat fees. | HubSpot account seats. |
| Agency pricing | £79 / $99 / €89 per client site, all-in. Minimum 3 sites; prompts pooled across the book; 15 competitors per site. | None. |
| Free entry point | Yes Free scan - no card, visibility result in under 5 minutes. 7-day trial on paid plans. | Yes One-time grader and a prompt-limited trial. |
Scroll the table sideways to see both columns.
On every plan
What Koalr includes that HubSpot AEO doesn't.
Each of these is standard on the £79 Starter, not held back for a larger plan or an enterprise contract.
Its own crawler: GEO Audit and AXOBeta
Koalr crawls your pages and the rival page currently beating you, checking schema, llms.txt and answer structure, then scores how readable the page is to an agent from 0 to 100.
AI Traffic, on every plan
See which AI crawlers read which pages, joined against what those engines then cite. Crawled-but-never-cited is the most actionable state a page can be in, and it only shows up when both halves sit in one place.
A Content Studio that drafts
It ranks what to write, drafts against a named prompt and the page currently outranking you, and tracks citations after publish. Monitoring tells you that you are losing a prompt; this is the part that does something about it.
White-label reports and client logins
Your logo on the reports, a login per client site, and free pitch workspaces for prospects. Part of the platform rather than a reporting add-on charged per document.
An MCP server on every plan
Ten read-only tools at app.koalr.ai, so your own assistant can query your visibility data directly. No enterprise contract, no API tier to reach first.
All seven engines, every plan
ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, refreshed daily on the £79 Starter and every plan above it. Claude runs weekly as standard, with a daily upgrade if you want it.
“You’ve done an absolutely stonking job. It exceeded my expectations.”
Frequently asked questions
Still wondering? Run your free scan.
Koalr - for anyone who needs Google coverage. It tracks Google AI Overviews and AI Mode alongside ChatGPT, Claude, Gemini, Perplexity and Copilot on every plan, with 25 prompts as standard and no ceiling on adding more.
Free AI visibility scan
See where you stand before you switch.
See where you actually stand across all seven engines before you decide between Koalr and HubSpot AEO. One domain, 25 real prompts, no card.
Your AI Visibility Score in under 5 minutes
No card required. 25 real prompts, all seven engines, zero setup.
- All seven engines on every plan, from £79 a month
- Kevin, the Content Studio and the scheduler included
- White-label reports and client logins as standard
- 7-day trial on paid plans, cancel monthly
Competitor pricing checked against the HubSpot AEO pricing page, August 2026. Prices and plan contents change; check the vendor page before you decide.
