Three engines is a glance, not a watch
HubSpot’s AEO product tracks ChatGPT, Gemini and Perplexity - and neither of Google’s AI surfaces, AI Overviews and AI Mode. It holds 25 prompts, offers no crawler analytics and no agency features, and acting on its recommendations happens in a separately-priced Marketing Hub. Koalr watches all seven engines daily, including both Google surfaces.
Your AI Visibility Score in under 5 minutes. No card required.
- Google AI surfaces
- Koalr ✓ · HubSpot ✗
- Engines
- 7 vs 3
- Agency features on HubSpot
- None
HubSpot AEO leaves 66.6% of AI answers unwatched.
Every AI visibility tool tracks a subset of the answer engines. The nine engines below are sized by their share of AI answer reach, and the ones HubSpot AEO does not track on the AEO tool as published are listed separately. Koalr tracks seven of the nine on every plan from £79 a month with no fees to unlock engines, which leaves it 3.7% short — DeepSeek and Grok. No tool here covers everything; the question is how much it misses.
96.3%
of AI answer reach covered, on all seven engines
Tracks
- Google AI Overviews · 38.0%
- ChatGPT · 16.7%
- Google AI Mode · 15.2%
- Gemini · 15.2%
- Microsoft Copilot · 6.4%
- Claude · 3.3%
- Perplexity · 1.5%
33.4%
of AI answer reach covered, on 3 of the nine engines
Tracks
- ChatGPT · 16.7%
- Gemini · 15.2%
- Perplexity · 1.5%
Does not track
- Google AI Overviews · 38.0%
- Google AI Mode · 15.2%
- Microsoft Copilot · 6.4%
- Claude · 3.3%
- DeepSeek · 2.0%
- Grok · 1.8%
Its own comparison pages concede no Google AI Overviews coverage. There is no AI Mode, no Claude and no Copilot either.
Each figure is that engine's own published monthly-user figure as a share of all nine combined. Nine, not seven: Grok and DeepSeek are in the denominator even though Koalr does not track them, which is why Koalr's own total stops at 96.3% rather than 100%. Audiences overlap — one person can use Google AI Overviews, Gemini and ChatGPT in the same month — so this is relative reach, not a count of unique people. Meta AI is excluded: at roughly 1.2bn monthly users but 40m daily, it is incidental exposure inside WhatsApp and Instagram with no citation surface a brand can be visible in. Figures verified 2 September 2026.
Koalr and HubSpot AEO, row by row.
Every HubSpot AEO entry below was read off its own pricing page, documentation and changelog in August 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
Scroll the table sideways to see both columns.
| Criterion |  Koalr |  HubSpot AEO |
|---|---|---|
| AI engines on every plan | YesAll 7 - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily Claude add-on). | Partial3: ChatGPT, Gemini, Perplexity. No Google AI Overviews or AI Mode, no Claude, no Copilot. |
| No fees to unlock engines | YesNone to unlock engines - all 7 are included, Claude too. Optional upgrades add depth: daily Claude, more prompts, more content. | PartialExtra prompts purchasable; fuller recommendations need Marketing Hub Pro/Enterprise. |
| Prompt tracking | Yes25 real buyer prompts on Starter, 40 per site on Growth, 50 per site on Business. Counted per site, never a shared pool. | Yes25 included (2,500 answers/mo across its 3 engines); more purchasable. |
| Share of Voice & benchmarking | YesRivals scored on the same prompts; the AI Visibility Leaderboard shows who wins each one. | YesShare of category mentions. |
| Sentiment analysis | YesPositive, neutral or negative on every mention, per engine - plus the caveats and limitations mined from inside otherwise positive answers, clustered into named themes with the responses behind them. | YesDescriptive sentiment scale. |
| Sources & citations | YesWhich pages shaped each answer, per engine - including off-site sources you can influence. | YesDomains and pages by source category. |
| Own web crawler - GEO Audit | YesBetaCrawls your pages and the rival page beating you and scores each on the CRAFT checks; the audit's Agent Experience section shows which AI answer crawlers your robots.txt lets in and whether your homepage carries your business identity. | NoNot part of the AEO product. |
| AI crawler analytics | YesAI Traffic: which AI bots read which pages, joined crawl-vs-cite. | NoNot part of the AEO product. |
| In-app AI agent | YesKevin - streaming chat over your own data: metrics, prompts, citations, competitors, actions. Daily digest. | PartialPlatform assistant; AEO integration unclear. |
| Content Studio | YesRanks what to write, drafts against a named prompt and the page beating you, tracks post-publish citations. | NoCreation lives in separately-priced Marketing Hub products. |
| Content scheduler | YesBetaPlan and schedule publishing from the Studio. | PartialOnly via Marketing Hub, sold separately. |
| Prioritised recommendations | YesActions ranked by visibility impact, best value first. | YesPlain-language recommendations; deeper ones need Marketing Hub Pro/Enterprise. |
| GA4 & Search Console | YesGA4 + Search Console OAuth, read-only. | PartialDeep only inside the HubSpot ecosystem. |
| MCP server & API | YesMCP server at app.koalr.ai - 10 read-only tools. | Not listedNo publicly documented AEO API. |
| Alerts & digests | YesVisibility-drop and competitor-overtake alerts; weekly digest. | PartialBasic dashboards. |
| White-label & client logins | YesLogo on reports, client logins per site, free pitch workspaces (agency). | NoNo white-label or agency features; a separate instance per brand (its published FAQ). |
| Team seats included | YesNo seat fees. | HubSpot account seats. |
| Agency pricing | £79 ($99, €89) per client site, all-in. Minimum 3 sites; prompts pooled across the book; 25 competitors per site. | NoNone. |
| Free entry point | Yes7-day free trial on every paid plan, all seven engines included. A no-card visibility check first, if you want one. | YesOne-time grader and a prompt-limited trial. |
What Koalr includes that HubSpot AEO doesn't.
Each of these is standard on the £79 Starter, not held back for a larger plan or an enterprise contract.
Its own crawler: the GEO Audit
Koalr crawls your pages and the rival page currently beating you and scores each on the CRAFT checks: does it answer the exact question buyers ask, can AI read it cleanly, is it worth citing. The audit's Agent Experience section shows which AI answer crawlers your robots.txt lets in and whether your homepage carries your business identity.
AI Traffic, on every plan
See which AI crawlers read which pages, joined against what those engines then cite. Crawled-but-never-cited is the most actionable state a page can be in, and it only shows up when both halves sit in one place.
A Content Studio that drafts
It ranks what to write, drafts against a named prompt and the page currently outranking you, and tracks citations after publish. Monitoring tells you that you are losing a prompt; this is the part that does something about it.
White-label reports and client logins
Your logo on the reports, a login per client site, and free pitch workspaces for prospects. Part of the platform rather than a reporting add-on charged per document.
An MCP server on every plan
Ten read-only tools at app.koalr.ai, so your own assistant can query your visibility data directly. No enterprise contract, no API tier to reach first.
All seven engines, every plan
ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, refreshed daily on the £79 Starter and every plan above it. Claude runs weekly as standard, with a daily upgrade if you want it.
“You’ve done an absolutely stonking job. It exceeded my expectations.”
Dom Monkhouse
Founder, Monkhouse & Company
ChaseKoalr - for anyone who needs Google coverage. It tracks Google AI Overviews and AI Mode alongside ChatGPT, Claude, Gemini, Perplexity and Copilot on every plan, with tracked prompts running from 25 to 50 per site.
Google coverage: HubSpot AEO tracks ChatGPT, Gemini and Perplexity, with neither Google AI surface, and acting on its recommendations needs a separately-priced Marketing Hub. Koalr watches all seven engines daily and includes the content loop.
Yes - get in touch and the Koalr team will handle the move with you. Tell us which tool you are on and what you track today, and we will recreate your prompt set and competitor tracking in Koalr. If you would rather look before you talk to anyone, every plan opens with a 7-day free trial.
No - it covers ChatGPT, Gemini and Perplexity only. Koalr tracks Google AI Overviews and AI Mode on every plan.
It has no white-label or agency features, and its published FAQ says each brand needs its own instance. Koalr agency plans include white-label reports and client logins, priced per client site.
See where you stand before you switch.
See where you actually stand across all seven engines before you decide between Koalr and HubSpot AEO. One domain, 25 real prompts, no card.
Your AI Visibility Score in under 5 minutes
All seven engines on every plan, from £79 a month
Kevin, the Content Studio and the scheduler included
White-label reports and client logins as standard
7-day trial on paid plans, cancel monthly
Competitor pricing checked against the HubSpot AEO pricing page, August 2026. Prices and plan contents change; check the vendor page before you decide.