Why do teams switch from the Semrush AI Toolkit to Koalr?

Scope for the money: the $99 toolkit tracks 25 prompts per domain, billed annually, with content and social tools sold separately. For the same money Koalr covers all seven engines and includes the Content Studio, the scheduler and the in-app agent.

Can I migrate from Semrush to Koalr?

Yes - get in touch and the Koalr team will handle the move with you. Tell us which tool you are on and what you track today, and we will recreate your prompt set and competitor tracking in Koalr. If you would rather look before you talk to anyone, a free scan takes under five minutes and needs no card.

Does the Semrush AI Toolkit include Claude?

Not on self-serve plans - Claude and Copilot sit in Semrush’s enterprise product. Koalr includes both on every plan.

How much does Semrush AI cost for multiple sites?

$99 a month per domain, billed annually - three sites is $297 a month for 25 prompts each. Koalr’s Growth plan covers three sites at £199 a month on all seven engines.

All comparisons

Koalr vs Semrush AI Toolkit

Built for AI search, not bolted on

Semrush’s AI Visibility Toolkit is $99 a month per domain, billed annually, for 25 tracked prompts - with Claude and Copilot visibility reserved for its enterprise product. Content and social tools are separate Semrush products at separate prices. For the same money, Koalr tracks all seven engines and includes the content studio, the scheduler and the in-app agent. Every additional domain on Semrush is another $99.

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Your AI Visibility Score in under 5 minutes. No card required.

Engines

7 vs 5 self-serve

Content studio

Included vs sold separately

Each extra Semrush domain

$99/mo

Side by side

Koalr and Semrush AI Toolkit, row by row.

Every Semrush AI Toolkit entry below was read off its own pricing page, documentation and changelog in August 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.

Feature and pricing comparison between Koalr and Semrush AI Toolkit, verified August 2026.
Criterion	Koalr	Semrush AI Toolkit
AI engines on every plan	Yes All 7 - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily Claude add-on).	Partial 5 at brand level; daily prompt tracking covers 3 (ChatGPT, Google AI Mode, Gemini). Claude and Copilot: enterprise product only.
No fees to unlock engines	Yes None to unlock engines - all 7 are included, Claude too. Optional upgrades add depth: daily Claude, more prompts, more content.	No +50 prompts $60/mo; each extra domain $99/mo.
Prompt tracking	Yes 25 real buyer prompts per site as standard, and no ceiling on how many you add. Counted per site, never a shared pool.	Yes 25 per $99 domain.
Share of Voice & benchmarking	Yes Rivals scored on the same prompts; the AI Visibility Leaderboard shows who wins each one.	Yes AI share of voice in Brand Performance.
Sentiment analysis	Yes Positive / neutral / limiting / wrong, per engine.	Yes Sentiment scoring.
Sources & citations	Yes Which pages shaped each answer, per engine - including off-site sources you can influence.	Yes Mentions and source analysis.
Own web crawler - GEO Audit & AXO	YesBeta Crawls your pages and the rival page beating you: schema, llms.txt, answer structure; agent readability scored 0-100 (AXO).	Partial Accessibility checks via Site Audit.
AI crawler analytics	Yes AI Traffic: which AI bots read which pages, joined crawl-vs-cite.	Partial Basic log analysis in its SEO toolkit; large-scale agent log analytics in the enterprise product.
In-app AI agent	Yes Kevin - streaming chat over your own data: metrics, prompts, citations, competitors, actions. Daily digest.	Partial Platform assistant, separate from the AI toolkit.
Content Studio	Yes Ranks what to write, drafts against a named prompt and the page beating you, tracks post-publish citations.	No Content Toolkit sold separately ($60/mo).
Content scheduler	YesBeta Plan and schedule publishing from the Studio.	No Separate social toolkit, sold separately.
Prioritised recommendations	Yes Actions ranked by visibility impact, best value first.	Yes Included in toolkit reports.
GA4 & Search Console	Yes GA4 + Search Console OAuth, read-only.	Yes Looker Studio, webhooks, platform reports.
MCP server & API	Yes MCP server at app.koalr.ai - 10 read-only tools.	Partial MCP on bundle plans; API data integration on the $549 tier.
Alerts & digests	Yes Visibility-drop and competitor-overtake alerts; weekly digest.	Partial Capped exports.
White-label & client logins	Yes Logo on reports, client logins per site, free pitch workspaces (agency).	Partial Via paid report add-ons ($20/mo per report).
Team seats included	Yes No seat fees.	No Extra users from $45/mo.
Pricing	£79 / $99 / €89 a month - all 7 engines, Kevin, the Content Studio and white-label reporting included. Annual -15%.	$99/mo per domain, billed annually.
Agency pricing	£79 / $99 / €89 per client site, all-in. Minimum 3 sites; prompts pooled across the book; 15 competitors per site.	Per-domain and per-seat stacking; no agency plan.
Free entry point	Yes Free scan - no card, visibility result in under 5 minutes. 7-day trial on paid plans.	Partial Trial availability varies by bundle.

Scroll the table sideways to see both columns.

On every plan

What Koalr includes that Semrush AI Toolkit doesn't.

Each of these is standard on the £79 Starter, not held back for a larger plan or an enterprise contract.

No fees to unlock engines

The engine list is the same on every plan, so the answer to "are we visible in Claude?" never depends on which tier you bought. Optional upgrades add depth - daily Claude, more prompts, more content - never coverage.

A Content Studio that drafts

It ranks what to write, drafts against a named prompt and the page currently outranking you, and tracks citations after publish. Monitoring tells you that you are losing a prompt; this is the part that does something about it.

Planning and scheduling built inBeta

Plan the pipeline and schedule publishing from inside the Studio, so the work that came out of the visibility data goes live without moving to a second tool.

No seat fees

Bring the whole team, and the client too. Seats are not metered, so the cost of the tool does not go up because another person needs to look at it.

All seven engines, every plan

ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, refreshed daily on the £79 Starter and every plan above it. Claude runs weekly as standard, with a daily upgrade if you want it.

Its own crawler: GEO Audit and AXOBeta

Koalr crawls your pages and the rival page currently beating you, checking schema, llms.txt and answer structure, then scores how readable the page is to an agent from 0 to 100.

“I’ve already looked at this and gone: I’m switching. I would bin off the other two and just use this.”

Dom Monkhouse, Founder, Monkhouse & Company

Frequently asked questions

Still wondering? Run your free scan.

Koalr - purpose-built for AI search rather than a toolkit added to an SEO suite. All seven engines, 25 prompts as standard with no ceiling on adding more, and the full content loop, from £79/$99 a month.

Free AI visibility scan

See where you stand before you switch.

See where you actually stand across all seven engines before you decide between Koalr and Semrush AI Toolkit. One domain, 25 real prompts, no card.

Your AI Visibility Score in under 5 minutes

No card required. 25 real prompts, all seven engines, zero setup.

All seven engines on every plan, from £79 a month
Kevin, the Content Studio and the scheduler included
White-label reports and client logins as standard
7-day trial on paid plans, cancel monthly

Competitor pricing checked against the Semrush AI Toolkit pricing page, August 2026. Prices and plan contents change; check the vendor page before you decide.

Compare Koalr with every tool in the category.