Built for AI search, not bolted on
Semrush’s AI Visibility Toolkit is $99 a month per domain, billed annually, for 25 tracked prompts - with Claude visibility reserved for its enterprise product. Content and social tools are separate Semrush products at separate prices. For the same money, Koalr tracks all seven engines and includes the content studio, the scheduler and the in-app agent. Every additional domain on Semrush is another $99.
Your AI Visibility Score in under 5 minutes. No card required.
- Engines
- 7 vs 5 self-serve
- Content studio
- Included vs sold separately
- Each extra Semrush domain
- $99/mo
Semrush leaves 13.5% of AI answers unwatched.
Every AI visibility tool tracks a subset of the answer engines. The nine engines below are sized by their share of AI answer reach, and the ones Semrush does not track on the $99-a-month AI Visibility Toolkit are listed separately. Koalr tracks seven of the nine on every plan from £79 a month with no fees to unlock engines, which leaves it 3.7% short — DeepSeek and Grok. No tool here covers everything; the question is how much it misses.
96.3%
of AI answer reach covered, on all seven engines
Tracks
- Google AI Overviews · 38.0%
- ChatGPT · 16.7%
- Google AI Mode · 15.2%
- Gemini · 15.2%
- Microsoft Copilot · 6.4%
- Claude · 3.3%
- Perplexity · 1.5%
86.5%
of AI answer reach covered, on 5 of the nine engines
Tracks
- Google AI Overviews · 38.0%
- ChatGPT · 16.7%
- Google AI Mode · 15.2%
- Gemini · 15.2%
- Perplexity · 1.5%
Does not track
- Microsoft Copilot · 6.4%
- Claude · 3.3%
- DeepSeek · 2.0%
- Grok · 1.8%
Claude visibility is reserved for its enterprise AIO product, and each additional domain is another $99 a month.
Each figure is that engine's own published monthly-user figure as a share of all nine combined. Nine, not seven: Grok and DeepSeek are in the denominator even though Koalr does not track them, which is why Koalr's own total stops at 96.3% rather than 100%. Audiences overlap — one person can use Google AI Overviews, Gemini and ChatGPT in the same month — so this is relative reach, not a count of unique people. Meta AI is excluded: at roughly 1.2bn monthly users but 40m daily, it is incidental exposure inside WhatsApp and Instagram with no citation surface a brand can be visible in. Figures verified 2 September 2026.
Koalr and Semrush AI Toolkit, row by row.
Every Semrush AI Toolkit entry below was read off its own pricing page, documentation and changelog in August 2026. Where its published materials do not describe a capability, the row says so in those words rather than claiming the capability is missing.
Scroll the table sideways to see both columns.
| Criterion |  Koalr |  Semrush AI Toolkit |
|---|---|---|
| AI engines on every plan | YesAll 7 - ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode. Daily refresh (Claude weekly; daily Claude add-on). | Partial5 at brand level: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini. Claude sits in its enterprise product. |
| No fees to unlock engines | YesNone to unlock engines - all 7 are included, Claude too. Optional upgrades add depth: daily Claude, more prompts, more content. | No+50 prompts $60/mo; each extra domain $99/mo. |
| Prompt tracking | Yes25 real buyer prompts on Starter, 40 per site on Growth, 50 per site on Business. Counted per site, never a shared pool. | Yes25 per $99 domain. |
| Share of Voice & benchmarking | YesRivals scored on the same prompts; the AI Visibility Leaderboard shows who wins each one. | YesAI share of voice in Brand Performance. |
| Sentiment analysis | YesPositive, neutral or negative on every mention, per engine - plus the caveats and limitations mined from inside otherwise positive answers, clustered into named themes with the responses behind them. | YesSentiment scoring. |
| Sources & citations | YesWhich pages shaped each answer, per engine - including off-site sources you can influence. | YesMentions and source analysis. |
| Own web crawler - GEO Audit | YesBetaCrawls your pages and the rival page beating you and scores each on the CRAFT checks; the audit's Agent Experience section shows which AI answer crawlers your robots.txt lets in and whether your homepage carries your business identity. | PartialAccessibility checks via Site Audit. |
| AI crawler analytics | YesAI Traffic: which AI bots read which pages, joined crawl-vs-cite. | PartialBasic log analysis in its SEO toolkit; large-scale agent log analytics in the enterprise product. |
| In-app AI agent | YesKevin - streaming chat over your own data: metrics, prompts, citations, competitors, actions. Daily digest. | PartialPlatform assistant, separate from the AI toolkit. |
| Content Studio | YesRanks what to write, drafts against a named prompt and the page beating you, tracks post-publish citations. | NoContent Toolkit sold separately ($60/mo). |
| Content scheduler | YesBetaPlan and schedule publishing from the Studio. | NoSeparate social toolkit, sold separately. |
| Prioritised recommendations | YesActions ranked by visibility impact, best value first. | YesIncluded in toolkit reports. |
| GA4 & Search Console | YesGA4 + Search Console OAuth, read-only. | YesLooker Studio, webhooks, platform reports. |
| MCP server & API | YesMCP server at app.koalr.ai - 10 read-only tools. | PartialMCP on bundle plans; API data integration on the $549 tier. |
| Alerts & digests | YesVisibility-drop and competitor-overtake alerts; weekly digest. | PartialCapped exports. |
| White-label & client logins | YesLogo on reports, client logins per site, free pitch workspaces (agency). | PartialReport branding via separately-priced add-ons, not included in the AI toolkit. |
| Team seats included | YesNo seat fees. | NoExtra users from $45/mo. |
| Pricing | £79 ($99, €89) a month - all 7 engines, Kevin, the Content Studio and white-label reporting included. Annual -15%. | $99/mo per domain, billed annually. |
| Agency pricing | £79 ($99, €89) per client site, all-in. Minimum 3 sites; prompts pooled across the book; 25 competitors per site. | The AI toolkit bills per domain; agency reporting is a separately-priced kit. |
| Free entry point | Yes7-day free trial on every paid plan, all seven engines included. A no-card visibility check first, if you want one. | PartialTrial availability varies by bundle. |
What Koalr includes that Semrush AI Toolkit doesn't.
Each of these is standard on the £79 Starter, not held back for a larger plan or an enterprise contract.
No fees to unlock engines
The engine list is the same on every plan, so the answer to "are we visible in Claude?" never depends on which tier you bought. Optional upgrades add depth - daily Claude, more prompts, more content - never coverage.
A Content Studio that drafts
It ranks what to write, drafts against a named prompt and the page currently outranking you, and tracks citations after publish. Monitoring tells you that you are losing a prompt; this is the part that does something about it.
Planning and scheduling built in
Plan the pipeline and schedule publishing from inside the Studio, so the work that came out of the visibility data goes live without moving to a second tool.
No seat fees
Bring the whole team, and the client too. Seats are not metered, so the cost of the tool does not go up because another person needs to look at it.
All seven engines, every plan
ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode, refreshed daily on the £79 Starter and every plan above it. Claude runs weekly as standard, with a daily upgrade if you want it.
Its own crawler: the GEO Audit
Koalr crawls your pages and the rival page currently beating you and scores each on the CRAFT checks: does it answer the exact question buyers ask, can AI read it cleanly, is it worth citing. The audit's Agent Experience section shows which AI answer crawlers your robots.txt lets in and whether your homepage carries your business identity.
“I’ve already looked at this and gone: I’m switching. I would bin off the other two and just use this.”
Dom Monkhouse
Founder, Monkhouse & Company
ChaseKoalr - purpose-built for AI search rather than a toolkit added to an SEO suite. All seven engines, prompts counted per site from 25 to 50 rather than per domain, and the full content loop, from £79 ($99, €89) a month.
Scope for the money: the $99 toolkit tracks 25 prompts per domain, billed annually, with content and social tools sold separately. For the same money Koalr covers all seven engines and includes the Content Studio, the scheduler and the in-app agent.
Yes - get in touch and the Koalr team will handle the move with you. Tell us which tool you are on and what you track today, and we will recreate your prompt set and competitor tracking in Koalr. If you would rather look before you talk to anyone, every plan opens with a 7-day free trial.
Not on the $99 self-serve toolkit - Claude sits in Semrush’s enterprise product. Koalr includes Claude on every plan.
$99 a month per domain, billed annually - three sites is $297 a month for 25 prompts each. Koalr’s Growth plan covers three sites at £199 ($255, €229) a month on all seven engines.
See where you stand before you switch.
See where you actually stand across all seven engines before you decide between Koalr and Semrush AI Toolkit. One domain, 25 real prompts, no card.
Your AI Visibility Score in under 5 minutes
All seven engines on every plan, from £79 a month
Kevin, the Content Studio and the scheduler included
White-label reports and client logins as standard
7-day trial on paid plans, cancel monthly
Competitor pricing checked against the Semrush AI Toolkit pricing page, August 2026. Prices and plan contents change; check the vendor page before you decide.